No secrets. Just underwear

One Danish Star Photographer and Three Confident Models

Wearing nothing but underwear, these models embody confidence, beauty, and power—without filters, without distractions. This bold vision frames the No Secrets. Just Underwear campaign, showcasing a new line of sexy lingerie and underwear designed for those who embrace their bodies without hesitation.

The campaign’s unapologetic authenticity continues in the Devoted underwear line, once again captured by renowned photographer Petra Kleis. This time, two striking and diverse models take center stage, proving that vulnerability and strength can coexist. Underwear is not just about fabric—it’s about the courage to reveal your true self.

The Power of Authenticity

"This campaign is about women who are sexy, confident, and comfortable in their own skin. That’s what attracts me as a photographer. Authenticity and sincerity create an emotional response in an image. You see a real person—not someone altered to fit an unrealistic ideal dictated by society." - Petra Kleis, photographer

Petra Kleis is known for her unfiltered perspective on the female form. Her work is rooted in diversity, representation, and the beauty of natural shapes—whether smooth or marked by life’s experiences. No Secrets. Just underwear isn't about perfection; it's about celebrating what’s real.

Breaking the Mold in Fashion Photography

“In the last five years, the industry has transformed. Stretch marks, soft curves, and natural textures are now visible in advertising. When I first started, retouching was excessive—lengthening legs, erasing ‘flaws,’ and smoothing every inch of skin. Thankfully, we've moved beyond that.” - Petra Kleis

Her approach aligns with the core message of no secret lingerie: honesty and confidence are the most attractive qualities. By using analogue film, Kleis captures spontaneous, raw beauty that digital manipulation often erases. With fewer shots per session, every frame becomes an intentional statement, embracing imperfection as part of the story.

No Secrets—Just Confidence

From sexy bras to sexy thongs, every piece in this collection is designed for women who want to feel empowered. Whether it’s just underwear that makes you feel strong or underwear that offers everyday confidence, this line redefines intimate wear on your own terms.